patek philippe you never own | patek philippe news patek philippe you never own In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it.
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You never actually own a Patek Philippe. You merely look after it for the next generation. This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” You never actually own a Patek Philippe. You merely look after it for the next generation. This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
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Patek Philippe seemed to have wisely recognized early on that the post-quartz crisis luxury watch market was brimming with wealthy customers looking to buy their first expensive mechanical watch, either in decades or, indeed, ever.
In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it.Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." Learn how Patek Philippe's iconic "Generations" ad campaign, launched in 1996, changed watch advertising forever by appealing to parents and children. Discover the story behind the tagline, "You never truly own a Patek Philippe, you merely look after it .
Generations is a core value for Patek Philippe. It exists in the Stern family legacy and the brand’s timeless campaign, “You never actually own a Patek Philippe. You merely look after it for the next generation,” which began in 1996 and is still going strong. It also exists in the way Patek Philippe cares for its watches. "You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996.
As the fourth-generation steward of an 185-year-old brand, taking a long-term view is second nature to Stern. After all, this is the company that gave us the unforgettable tagline, “You never actually own a Patek Philippe. You merely look after it for the next generation.” You never actually own a Patek Philippe. You merely look after it for the next generation. This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” Patek Philippe seemed to have wisely recognized early on that the post-quartz crisis luxury watch market was brimming with wealthy customers looking to buy their first expensive mechanical watch, either in decades or, indeed, ever.
In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it.Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." Learn how Patek Philippe's iconic "Generations" ad campaign, launched in 1996, changed watch advertising forever by appealing to parents and children. Discover the story behind the tagline, "You never truly own a Patek Philippe, you merely look after it .
Generations is a core value for Patek Philippe. It exists in the Stern family legacy and the brand’s timeless campaign, “You never actually own a Patek Philippe. You merely look after it for the next generation,” which began in 1996 and is still going strong. It also exists in the way Patek Philippe cares for its watches. "You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996.
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