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Chanel’s social media strategy also incorporates influencer and celebrity partnerships with people in different fields and industries. For example, take their Chanel Connects podcast featuring culinary legend Ruthie Rogers . Penélope Cruz, JENNIE, Vanessa Paradis, Wang Yibo, Margaret Qualley, Gwei Lun Mei, Naomi Campbell, Riley Keough, Caroline de Maigret and Mati Diop were among the . Chanel’s social media strategy also incorporates influencer and celebrity partnerships with people in different fields and industries. For example, take their Chanel Connects podcast featuring culinary legend Ruthie Rogers and Bronx-based chef Jon Gray.
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Penélope Cruz, JENNIE, Vanessa Paradis, Wang Yibo, Margaret Qualley, Gwei Lun Mei, Naomi Campbell, Riley Keough, Caroline de Maigret and Mati Diop were among the guests attending the CHANEL Fall-Winter 2024/25 Ready-to-Wear show at the Grand Palais Éphémère in Paris.
Singer and House ambassador JENNIE becomes the face of the CHANEL Coco Neige 2021/22 collection campaign. During the shoot, she revealed: “Just hearing about being able to join the Coco Neige collection was like a dream!”. Decoding Chanel’s Gen-Z Strategy. Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s .
The emergence of influencer marketing, initially embraced by beauty and mainstream fashion brands, is now proving to be a game-changing tool for high-end luxury fashion houses. The Chanel influencer marketing strategy demonstrates this paradigm shift effectively.60M Followers, 3 Following, 6,500 Posts - CHANEL (@chanelofficial) on Instagram: "CHANEL is a celebration."
Last year, Chanel was named by Insightpool as the most influential luxury brand on social media (based on overall engagement), topping the list above others like Louis Vuitton and Christian Siriano. Chanel’s Relationship with Influencers. Chanel has always been a brand that relies on its own image and reputation to sell its products. However, in recent years, Chanel has started to work with influencers to promote their products and reach a wider audience.440K Followers, 16 Following, 2,467 Posts - CHANEL BEAUTY Community (@welovecoco) on Instagram: "Community of beauty enthusiasts and insiders who love CHANEL. Show your love with #welovecoco, and visit us at #AtelierBeautéCHANEL in New York City". Chanel has successfully collaborated with influencers to promote its products and collections on social media platforms. By partnering with influencers who align with the brand’s values and aesthetics, Chanel reaches a wider audience and creates authentic connections with potential customers.
Chanel’s social media strategy also incorporates influencer and celebrity partnerships with people in different fields and industries. For example, take their Chanel Connects podcast featuring culinary legend Ruthie Rogers and Bronx-based chef Jon Gray. Penélope Cruz, JENNIE, Vanessa Paradis, Wang Yibo, Margaret Qualley, Gwei Lun Mei, Naomi Campbell, Riley Keough, Caroline de Maigret and Mati Diop were among the guests attending the CHANEL Fall-Winter 2024/25 Ready-to-Wear show at the Grand Palais Éphémère in Paris. Singer and House ambassador JENNIE becomes the face of the CHANEL Coco Neige 2021/22 collection campaign. During the shoot, she revealed: “Just hearing about being able to join the Coco Neige collection was like a dream!”. Decoding Chanel’s Gen-Z Strategy. Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s .
The emergence of influencer marketing, initially embraced by beauty and mainstream fashion brands, is now proving to be a game-changing tool for high-end luxury fashion houses. The Chanel influencer marketing strategy demonstrates this paradigm shift effectively.60M Followers, 3 Following, 6,500 Posts - CHANEL (@chanelofficial) on Instagram: "CHANEL is a celebration." Last year, Chanel was named by Insightpool as the most influential luxury brand on social media (based on overall engagement), topping the list above others like Louis Vuitton and Christian Siriano. Chanel’s Relationship with Influencers. Chanel has always been a brand that relies on its own image and reputation to sell its products. However, in recent years, Chanel has started to work with influencers to promote their products and reach a wider audience.
440K Followers, 16 Following, 2,467 Posts - CHANEL BEAUTY Community (@welovecoco) on Instagram: "Community of beauty enthusiasts and insiders who love CHANEL. Show your love with #welovecoco, and visit us at #AtelierBeautéCHANEL in New York City".
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